The page that became a company

In 2010, a Facebook page called Rajnikant Vs CID Jokes started sharing jokes. That page was mine.

Back then, most people did not know what a meme was. Neither did I, at first. But something about making a stranger laugh on their worst day was worth chasing, so I kept posting, and the page kept growing.

What began as jokes became RVCJ Digital Media, one of India's most-followed digital media companies. Over more than a decade it has grown into a group of brands, run over two thousand campaigns for more than five hundred companies, and reached a community that now spans the country.

I never set out to build a media empire. I set out to put a smile on people's faces, and to give the internet's audience a voice. The business grew out of a simple belief: that content, made honestly, can move both culture and people.

None of it was built alone. RVCJ is the work of a team I have been fortunate to build alongside, over many years and many late nights.

It remains the proudest thing I have made. It is also, in every way that matters, still just getting started.